Success can hinge on the ability to understand the creative desire behind a client’s corporate strategies and the ability to adapt to both design concept and client’s needs.

From pilot design to visualizing a finished product to mapping out future plans. The creative process involves more than coming up with innovative ideas. It requires being a good team player.

Create a concept and provide a creative vision by taking a holistic view of a project. Strategize with clients to develop a narrative and spearhead the initial concepts to ensure results and process align with the client’s goals and objectives.

Phase II typically focuses on the bigger picture of the approach to getting the work done, including developing timelines and project management. However, that doesn’t mean an eye for detail falls to the wayside.

This phase is all about design execution and implementation. I manage the project through production, revisions/edits and final packaging.

I determine which artistic elements to use; articulate the vision to the client; review copy, design and photography and determine in collaboration with the client how best to represent the client’s vision.