HEADQUARTER RELOCATION STRATEGY

MARKETING BOOKS

2017-2019, Confidential Client

A New Generation are in Lower Manhattan and Downtown Brooklyn.

Financial, insurance, and real estate (F.I.R.E.) headquarters are moving uptown. Lower Manhattan is changing, show prospective tenants. Throughout the years, Downtown Brooklyn has become a major development and tech hub for new demographic of talent.

Create and design supplemental marketing books for potential tenants interested in relocating and consolidating their headquarters in Lower Manhattan and/or Downtown Brooklyn.

Deliverable: Marketing Books for Lower Manhattan and Downtown Brooklyn

Role: Creative Management, Design Implementation, Print Production

Scope:

• Lower Manhattan Book. Created in 2017.

  DTBK book (DTBK is quickly developing market). Created in 2019

• Collaborate with real estate marketing team and consultants to create and design a book from initial concept to print production

• Create a book with a cohesive design for DTBK to emphasize the connectivity to Lower Manhattan

• Design implementation to print production

• Create digital books for email

• Create and manage a design process for future use and ensure all files are easily accessible and all to information quick to update

Programs: InDesign, Illustrator, Photoshop, Powerpoint, Excel, ArcGIS

Credits: Creative direction by Brian Ertel. Assistant graphic design by Carolina Botero and Mike Regina .