CX FIT
LOGO & BRAND IDENTITY
AT CAMBRIDGE CROSSING, MA
2021, DivcoWest
43 Acres | 2.1M SF of Tech & Life Science Space | 2.4M SF Residential | 100K SF Retail | 11 Acres Open Space
As a New Development, Cambridge Crossing (CX) Sought Space Activation & Programming.
Located next to one of the most highly sought-after and innovative markets in the world, Kendall Square, and intersecting the three cities of Cambridge, Boston, and Somerville, Massachusetts, Cambridge Crossing (CX) aims to be a place and space for the next generation to deliver breakthroughs.
Create a logo & brand identity for CX FIT—CX’s annual summer fitness program—to activate the open space.
Deliverable: Logo & Brand Identity Assets and Initial Set of Select Marketing Materials
Role: Art Direction, Creative Management & Design Implementation
Scope:
Conceptualize and create a logo & brand identity for CX’s annual summer fitness program
Collaborate remotely with property management & marketing team in Boston, MA.
Design deliverables and develop coherent process for property management to produce all required marketing deliverables
Create the first series of marketing deliverables including, but not limited to social media marketing assets, banners, flyers for print, and eflyer
Create logo animations in After Effects
Create design guidelines for the Client’s partner, Club-high Rise, property management at CX, web designers, and vendors for future use
Programs: Illustrator, Photoshop, After Effects
Credits: Partnered with Club High-Rise. Creative direction by Tina Snyder. Photography & event production provided by property management at CX.
A HOME FOR BRAVE IDEAS
CX has partnered with Club High-Rise for free outdoor fitness classes featuring instructors from all over the city offering a diversity of experiences for the public.
COMMUNITY // FITNESS // STRENGTH // WELLNESS
