PROPERTY TOUR BOOK
FOR THE 67TH FLOOR AT 30 HUDSON YARDS
2019, Confidential Client
The 67th Floor at 30 Hudson Yards is a Unique Opportunity to Stake Your Claim in the Centerpiece of New York City’s Most Dynamic Business District.
With panoramic views, unprecedented signage rights, and all the efficiency afforded by modern construction, the 67th Floor is in a class of its own.
Transform a guided building tour into a luxury experience, displaying not only the ample space, but also an idea of what is possible to accommodate the Client’s needs.
Deliverable: Tour book for Prospective Corporate Tenants Looking for Large Office Space in Hudson Yards
Role: Creative Direction & Management, Design Implementation, Map Design, Print Production, Project Management
Scope:
Collaborate with a team of expert real estate consultants and brokers to conceptualize a cohesive, yet separate identity for this unique opportunity that also reflects the character of Hudson Yard
Lead creative direction and manage an end-to-end creative process starting from initial concept to print production of bespoke tour books for prospective tenants
Create photorealistic signage mock-up
Manage project and creative process to ensure all of the design and the design assets are quickly edittable for future use
Production includes, but not limited to printing, using various material to create covers, spiral binding, and creating a digital copy for email.
Programs: Indesign, Illustrator, Photoshop, InDesign, Strata3D, ArcGIS
Credits: Creative oversight by Brian Ertel. Assistant graphic design by Carolina Botero.
The Cutting Edge Architecture
of 30 Hudson Yards
Inspires a Design that is
Unique to the 67th Floor
The centerpiece of New York City. The 67th Floor boasts panoramic views in all directions—all of New York City is your domain.
The Power of Proximity
is Unparalleled
The 67th Floor at 30 Hudson Yards is at the epicenter of the newly built neighborhood. Hudson Yards is framed by vibrant restaurants and retail in the base and both an observation deck and exclusive event space above.
Powerful Opportunities for
Signage and Branding
The as-of-right signage opportunities associated with the 67th Floor around the public areas and lobby at 30 Hudson Yards are unprecedented for a tenant of this size in a building of this prominence.
