60 WALL STREET
PITCH FOR LEASING SERVICES
2019, Confidential Client
A Rare Opportunity to Market 1.7M SF of Prime Office Space in Downtown Manhattan
“The repositioning will transform 60 Wall Street, providing tenants with the benefits of a new building and the opportunity to create an office that best suits their unique needs,”
- Chairman, CEO and President of Paramount Group
Source: NY Post, May 2019 | REBusiness Online, May 2021
Showcase Client’s expertise in a range of real estate disciplines, from project team assemblage to redevelopment strategies.
Deliverable: Pitch Deck (67-pages, digital and printed production)
Role: Design Direction & Creative Management, Project Management, Design Implementation
Scope:
Collaborate with brokers and consultants to create a pitch deck capturing the historical and current relevance in tech and media
Create data driven graphics, mock-ups, 3D maps, and building stack plan
Create building flyover videos in After Effects for seamless Powerpoint integration
Select highlights include: Project Team of Experts, History of the Building, Capital Investment Opportunities, Expertise & Process for Strategic Assets, Market Overview
Programs: Powerpoint, Photoshop, InDesign, Illustrator, After Effects, Excel, Strata 3D, ArcGIS
Credit: Creative direction by Brian Ertel
A Pivotal Moment of the Tower’s History and Legacy
Designed by Roche-Dinkeloo for J.P. Morgan & Co., the tower was intended to fit its surroundings with a postmodern, Greek Revival, and neoclassical look
. The building’s rich history and architecture informs the design concept for this pitch—reinvigorating historical form with modern design, unlocking potential opportunities with a focus on connectivity and placemaking.
“By opening up the atrium, infusing it with greenery, bringing in natural light and visually uniting the two streets, we aim to bring the people of this neighborhood together where hopefully they will share ideas and chart the path to the future.”
- Design Principal at KPF
on the new triple-height windows and vast skylight to allow for more natural lighting & installation of a 100-foot green living wall
Interior Renovations Geared to FiDi’s New Generation of Tenants
Media, creative and tech firms altering historical clients in financial services
Custom 3D Maps
Illustrating Client’s best-in-class market research and industry leading research tools
