BROOKLYN PORTFOLIO STRATEGY DISCUSSION
2019, Confidential Client
Campus Repositioning in the Heart of Brooklyn’s Tech Triangle
Over the past decade, Downtown Brooklyn (DTBK) has undergone a major transformation anchored by the cumulative impact of over $4 billion in public and private investment. It is one of the fastest growing neighborhoods in America; yet the current campus is largely underutilized and does not feel very “Brooklyn,” lacking cohesion with Brooklyn today.
The “new Brooklyn” campus in DTBK’s central business district will transform into a space for tenants and the neighborhood community to gather for entertainment, work, and leisure.
Deliverable: Pitch Deck / Strategy Discussion for New Business Acquisition
Role: Creative Direction & Management, Art Direction, Design Implementation, Map Design, Building Photography, Project Management
Scope:
Conceptualize and visualize a refreshing brand identity that reflects Client’s vision of the evolving Brooklyn neighborhood and landscape
Collaborate with the client around the narrative to bring to life an idea, a concept, or a strategy.
Work with 3D maps and used Powerpoint animations throughout the deck to create a more dynamic effect, making the deck more memorable
Select tasks include: creating layout and custom PowerPoint icons, formatting structure of presentation, color selection, mock-up of marketing deliverables, copy edits
Programs: Powerpoint, Photoshop, Indesign, Illustrator, Excel, Strata 3D, arcGIS
Credit: Creative oversight and assistant design by Brian Ertel.
A New Generation of Bright, Young Professionals Demand Urban Campus Environments
Much of the presentation narrative focuses on connectivity and placemaking. The “new Brooklyn” campus and each building within the complex should have a unified identity which aims to reflect Brooklyn’s evolving neighborhood and changing landscape
Create a Unified Identity for the New Brooklyn Campus and Each Building within the Complex
